Journal: Scientific Reports
Article Title: “Influencing the influencers:” a field experimental approach to promoting effective mental health communication on TikTok
doi: 10.1038/s41598-024-56578-1
Figure Lengend Snippet: Visualization of Subject Recruitment & Treatment Assignment Procedures. Shaded bars reflect content creators who were deemed eligible (Phase 1) for inclusion in the study, and who then selected (Phase 2) and/or self-selected (Phase 3) into the final treatment randomization protocol (Phase 4). For reference, dashed arrows denote the primary points of analytical comparison in our study; i.e., each of the study’s two treatment groups (Phase 4), vs. both one another and the control group identified in Phase 2. All 85 respondents assigned to the study’s treatment group as eligible for Phase 2 were first contacted to participate in the study on 2/9/23, and those who did not apply were recontacted again on 2/21/23 and 2/28/23. Subjects could then determine whether to opt-in or opt-out of the study over the course of the next four weeks (noting that we deemed non-response to the recruitment emails as opting out of the study). For additional information about study protocols, please see Methods for a copy of the recruitment emails sent out in Phase 2. Please also visit the following Open Science Framework (OSF) Web Page https://osf.io/jn8m7/ for copies of all Phase 4 treatment materials. Finally, note that we carried out all Phase 2 and Phase 4 randomization procedures using the random integer generation command runiformint in Stata 15.
Article Snippet: Finally, note that we carried out all Phase 2 and Phase 4 randomization procedures using the random integer generation command runiformint in Stata 15.
Techniques: Comparison, Control